Each student was required to create a new brand identity for the Denver Botanic Gardens. This includes creating a new company design, theme, logo, advertisements, merch, and other brand collateral. The purpose of this project is to practice creating a fluent brand identity that can be applied to all aspects of a company, whilst being eye-catching and in-tune with their personality.

My Goal

Bring in more families, tourists, and more by using bold colors and fun designs to make it feel more lively and engaging. Move away from the current elegant feel, and push a more all inclusive exciting experience for all.