Each student was required to create a brand identity for the school’s Art & Design Center, which currently does not have it’s own brand. This includes creating a new company design, theme, logo, advertisements, merch, and other brand collateral. The purpose of this project is to practice creating a fluent brand identity that can be applied to all aspects of a company, whilst being eye-catching and in-tune with their personality.

My Goal

Bring in more students of all ages and experience that are interested in affordable yet impressive learning opportunities. I mainly wanted to focus on representing the various pathways offered as it provides endless areas for anyone to grow and excel.