Project Scope
While enrolled in a production design course at ACC, we were assigned to redesign the Jimmy Dean Pancakes and Sausage packaging. This was to practice critical thinking in packaging when designing a comercial product. Asking yourself questions like where will this be displayed, how can it stand out from the neighboring products, and how can I create the design that will draw the consumer in most for this specific product?
My Goal
Brighten up and modernize the current packaging to clean it up and give more clarity. Focusing on the protein and other healthy benefits that are unique to this frozen snack.
Mockups
Print Layout
By alternating and sligthly lightening the blue and red colors used for the background and flavor banner, I felt this kept the same Jimmy Dean feel, while also brightening up the package. I also used a soft yet bold font to really grab the consumer’s attention without being aggressive. By changing these elements, the packaging comes across much more clean, fun, and healthy. I also wanted to call out a few benefits around the package to really make it stand out from it’s competitors.